Apple's CEO Tim Cook announced in early 2014 that they will be focusing on acquiring start-up companies, and in about 2 years, Apple has acquired
more that 24 start-ups.

The next one is going to be the Headphones manufacturer Beats Electronics for an amount of 3 billion dollar, the price is still not confirmed yet.

So what is the strategy of Apple knowing that the brand of Dr Dre is not in its best shape.

Some says that Apple is interested to increase their product funs, by putting the "SWAG" touch on their EarPods, and giving a new design.

But Apple may not be only wanting the Headphones, it is more possible that they are going to focus on 'Beats Music", The online music listening service
available with subscriptions, so Apple is maybe wanting to compete with leaders of online music listening service like Spotify, Deezer, Rdio After the drop of iTunes.

Rest to find out about this matter in the next few weeks.

No comments